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All Journal Jurnal JSIKA Jurnal Art Nouveau JURNAL RELASI STIE MANDALA JEMBER JPM17: Jurnal Pengabdian Masyarakat JIET (Jurnal Ilmu Ekonomi Terapan) Jurnal Studi Komunikasi Kinerja: Jurnal Ekonomi dan Manajemen JURNAL MANAJEMEN Majalah Ekonomi Media Mahardhika JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal MEBIS (Manajemen dan Bisnis) Jurnal Layanan Masyarakat (Journal of Public Service) JMK Jurnal Manajemen dan Kewirausahaan Jurnal Komunikasi dan Budaya Jurnal Sistem Informasi Universitas Dinamika Communicator Sphere Tekmulogi: Jurnal Pengabdian Masyarakat Relasi : Jurnal Ekonomi
Achmad Yanu Aliffianto
Fakultas Ekonomi Dan Bisnis Universitas Dinamika
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Majalah Ekonomi

 1 
STRATEGI PENGEMBANGAN WISATA PARALAYANG DI KOTA BATU Achmad Yanu Alif Fianto; Martinus Sony Erstiawan; Rudi Santoso
Majalah Ekonomi Vol 26 No 1 (2021): Juli 2021
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol26.no1.a3955

Abstract

While promotion strategies such as emphasizing natural attractions, the arts, and culture may be used to sell their tourist goods, their commodities in the shape of natural attractions, the arts, and culture are good, and the entire spectrum of tourist options is available.. The purpose of this study is to identify the characteristics of tourist-friendly natural sites and to investigate potential marketing applications for this target group using various promotional strategies. This study used a qualitative methodology with a case study approach, focusing on natural attraction marketing strategies. Domain analysis was used to analyse the data. The approach verifies the data's validity by using a variety of data verification methods, one of which is triangulation and data verification on the interview and documentation. To create a successful marketing plan, they needed to gather all they could about the topic. Tourism Marketing Model: A promotion strategy to draw people in. Arts and culture visits as well as nature tourism may all be part of an extended vacation. An aggressive technique called the Promotion Mix helps boost domestic and international visits.
A CONCEPTUAL FRAMEWORK FOR DESTINATION BRANDING IN JAWA TIMUR, INDONESIA Andrianto, Novan; Riyanto, Darwin Yuwono; Riqqoh, Abdullah Khoir; Fianto, Achmad Yanu Alif
Majalah Ekonomi Vol 24 No 2 (2019): Desember
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol24.no2.a2061

Abstract

This article receives a sociological point of view to inspect the wonder of destination branding. Summoning the social trade hypothesis as the establishment and its mind boggling trade framework as its system, the part expounds the uniqueness of provincial destination as a social structure as opposed to a market or authoritative element. A branding model for provincial destinations is proposed and showed through a contextual investigation. The model promoters a network based way to deal with image examine as a stage on which the branding procedure happens. The part reports the near findings on the image as anticipated by a destination promoting association, seen by present and potential visitors, and wanted by neighborhood occupants. By featuring the job of host network's cooperation in the travel industry branding, the investigation advises its definition as a proceeding with procedure to make full of feeling encounters through structure an exceptional personality and supporting a predictable image that sincerely bond with inhabitants and reverberate with visitors.
COMPOSING MARKETING MIX FOR BETTER DESTINATION BRAND IN JAWA TIMUR, INDONESIA Santoso, Rudi; Shinta, Rahayu; Fianto, Achmad Yanu Alif
Majalah Ekonomi Vol 24 No 2 (2019): Desember
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol24.no2.a2062

Abstract

Destination brand value is an ongoing line of enquiry inside the scholarly network. The point is as yet not surely known from a hypothetical outlook. This article endeavors to outline the reasonable inquiry of how to create brand value by giving some hypothetical builds to the idea of destination. Brand attributes as for unmistakable and experiential items are analyzed, trailed by the identification of its measurements. Mindfulness, image, dedication, quality, and esteem are identified as various measurements existing inside destination brands. Research that has managed these measurements is examined, with proposals on the best way to manufacture brand value utilizing market attributes and their relationship to the various measurements. Contextual investigations are utilized to show a portion of the central matters from the hypothetical talk, including the issue of who controls brand personality under various advancement situations
Strategi Pengembangan Destinasi Wisata Kabupaten Jember Achmad Yanu Alif Fianto; Rudi Santoso
Majalah Ekonomi Vol 26 No 2 (2021): Desember
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol27.no2.a4742

Abstract

This study aims to analyze the strategy for developing the potential of tourism places in Jember Regency, East Java. This study focuses on activities to analyze strategies that can be used by the Jember Regency Government so that it can focus on the main strategy, namely tourism development in Jember Regency, East Java. The survey subjects were all tourists and residents around tourism sites in Jember Regency who participated in the development of tourism sites in Jember Regency, and the survey sample was obtained from directly. Data collection uses previous research review techniques and theoretical concepts that underlie tourism strategies, surveys, and in-depth interviews. This study uses data analysis techniques in the form of qualitative descriptive analysis. The results and findings in this study show that tourism places in Jember Regency have the potential of a very worthy area to get more attention in terms of sustainable tourism development.
A CONCEPTUAL FRAMEWORK FOR DESTINATION BRANDING IN JAWA TIMUR, INDONESIA Novan Andrianto; Darwin Yuwono Riyanto; Abdullah Khoir Riqqoh; Achmad Yanu Alif Fianto
Majalah Ekonomi Vol 24 No 2 (2019): Desember
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.832 KB) | DOI: 10.36456/majeko.vol24.no2.a2061

Abstract

This article receives a sociological point of view to inspect the wonder of destination branding. Summoning the social trade hypothesis as the establishment and its mind boggling trade framework as its system, the part expounds the uniqueness of provincial destination as a social structure as opposed to a market or authoritative element. A branding model for provincial destinations is proposed and showed through a contextual investigation. The model promoters a network based way to deal with image examine as a stage on which the branding procedure happens. The part reports the near findings on the image as anticipated by a destination promoting association, seen by present and potential visitors, and wanted by neighborhood occupants. By featuring the job of host network's cooperation in the travel industry branding, the investigation advises its definition as a proceeding with procedure to make full of feeling encounters through structure an exceptional personality and supporting a predictable image that sincerely bond with inhabitants and reverberate with visitors.
COMPOSING MARKETING MIX FOR BETTER DESTINATION BRAND IN JAWA TIMUR, INDONESIA Rudi Santoso; Rahayu Shinta; Achmad Yanu Alif Fianto
Majalah Ekonomi Vol 24 No 2 (2019): Desember
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.866 KB) | DOI: 10.36456/majeko.vol24.no2.a2062

Abstract

Destination brand value is an ongoing line of enquiry inside the scholarly network. The point is as yet not surely known from a hypothetical outlook. This article endeavors to outline the reasonable inquiry of how to create brand value by giving some hypothetical builds to the idea of destination. Brand attributes as for unmistakable and experiential items are analyzed, trailed by the identification of its measurements. Mindfulness, image, dedication, quality, and esteem are identified as various measurements existing inside destination brands. Research that has managed these measurements is examined, with proposals on the best way to manufacture brand value utilizing market attributes and their relationship to the various measurements. Contextual investigations are utilized to show a portion of the central matters from the hypothetical talk, including the issue of who controls brand personality under various advancement situations
STRATEGI PENGEMBANGAN WISATA PARALAYANG DI KOTA BATU Achmad Yanu Alif Fianto; Martinus Sony Erstiawan; Rudi Santoso
Majalah Ekonomi Vol 26 No 1 (2021): Juli 2021
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol26.no1.a3955

Abstract

While promotion strategies such as emphasizing natural attractions, the arts, and culture may be used to sell their tourist goods, their commodities in the shape of natural attractions, the arts, and culture are good, and the entire spectrum of tourist options is available.. The purpose of this study is to identify the characteristics of tourist-friendly natural sites and to investigate potential marketing applications for this target group using various promotional strategies. This study used a qualitative methodology with a case study approach, focusing on natural attraction marketing strategies. Domain analysis was used to analyse the data. The approach verifies the data's validity by using a variety of data verification methods, one of which is triangulation and data verification on the interview and documentation. To create a successful marketing plan, they needed to gather all they could about the topic. Tourism Marketing Model: A promotion strategy to draw people in. Arts and culture visits as well as nature tourism may all be part of an extended vacation. An aggressive technique called the Promotion Mix helps boost domestic and international visits.
Strategi Pengembangan Destinasi Wisata Kabupaten Jember Achmad Yanu Alif Fianto; Rudi Santoso
Majalah Ekonomi Vol 26 No 2 (2021): Desember
Publisher : Fakultas Ekonomi Universitas PGRI Adi Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/majeko.vol27.no2.a4742

Abstract

This study aims to analyze the strategy for developing the potential of tourism places in Jember Regency, East Java. This study focuses on activities to analyze strategies that can be used by the Jember Regency Government so that it can focus on the main strategy, namely tourism development in Jember Regency, East Java. The survey subjects were all tourists and residents around tourism sites in Jember Regency who participated in the development of tourism sites in Jember Regency, and the survey sample was obtained from directly. Data collection uses previous research review techniques and theoretical concepts that underlie tourism strategies, surveys, and in-depth interviews. This study uses data analysis techniques in the form of qualitative descriptive analysis. The results and findings in this study show that tourism places in Jember Regency have the potential of a very worthy area to get more attention in terms of sustainable tourism development.
Co-Authors A.A. Ketut Agung Cahyawan W Aan Ari Permana Abdul Aziz Abdullah Khoir Riqqoh Abdullah Khoirriqoh Achmad Ridho Sahaja Agung Tri Yunanto Ahmad Marzuqi Alexander Dimas KP Ali Abdullah, Ali Andreas Alfred Savero Putra Anisah Khoirotun Baharuddin Adam Priyatmanto Baiq Handayani Rinuastuti Brian Harmanda, Brian Candraningrat, Candraningrat Daniel Kurniawan Darwin Yuwono Riyanto, Darwin Yuwono Dea Anindyta Putri Latul Dhika Yuan Yurisma Dimas Nugroho Azis Permadi, Dimas Nugroho Azis Dimitha Anggraeni Putri Suryani Dinda Masfufah Hasyl Dominggo Bayu Baskara Dony Bagus Kresnadana, Dony Bagus Dwi Ayu Rakhmawati Dwiki Setya Prayoga Edwin Indra Tesno Evi Farsiah Utami, Evi Farsiah Febrian Sugianto, Febrian Fenty Fahminansih Fenty Fahminnansih, Fenty Gede Danu Arya Santika Hardman Budiardjo, Hardman Hardman Budiharjo Haryanto Tanuwijaya Helen Dwi Magdalena, Helen Dwi Helmy Widyantara Januar Wibowo Jessy Octavia Andrele Karsam Karsam Mahardika Prasetya Martinus Sony Erstiawan Moh Afrizal Ghozali, Moh Afrizal Much. Rahmad Hidayat Muh Bahruddin Naomi Natassia, Naomi Nindya Prastitah Shinta Dewi, Nindya Prastitah Shinta Norma Amaliah Novan Andrianto Novan Ardianto Nur Dyanto Riski Ridhani, Nur Dyanto Riski Phebii Kurnia Diajeng Challtis, Phebii Kurnia Diajeng Putra, Andreas Alfred Savero Putra, Andreas Alfred Savero Rachmat Isa Asera Nempung Rahayu Shinta Raissa Daniswara Riska Ajeng Anggraini Rizki Ardiyanti Putri, Rizki Ardiyanti Rohry Dinda Pinasti Rudi Santoso Rudi Santoso Rudi Santoso Rudi Santoso, Rudi Shinta, Rahayu Sigit Prayitno Yosep Siti Asiyah Sri Suhandiah Stephen Lauwrentius, Stephen Sugiharto Adhi Cahyono, Sugiharto Adhi Suryani, Dimitha Anggraeni Putri Sutikno Sutikno Thomas Hanandry Dewanto Tonny Aries Wijaya, Tonny Aries